When you publish a draft, AdLoft creates campaign, ad set, creative, and ad entities in Meta — all paused. If something goes wrong, here’s how to read and fix it.
Before you can publish
Publishing is blocked unless all of these are true:
- You’re an owner or admin.
- Your plan includes Meta publishing (active subscription or trial).
- The draft is approved (with an approval timestamp when review is required).
- A connected Meta account with a valid token exists for the destination.
- The dry run is ready with no blocking errors.
If any fail, the Review step tells you which one.
Dry-run errors
The Debugging & Meta dry run panel lists every validation issue:
- Errors must be fixed before publishing. Use the per-step blocker counts to jump straight to them.
- Warnings are informational and won’t block you.
Common errors include a missing Facebook Page, invalid targeting for special ad categories, and a budget below Meta’s minimum.
Launch outcomes
Each publish creates a launch record visible under Recent launches:
Partial launches
A Partial launch means some entities were created in Meta before something failed. Review what already exists in Meta Ads Manager before publishing again, or you may create duplicates. AdLoft blocks a re-publish until you’ve reviewed.
”Already publishing”
Only one publish per draft can run at a time. If you see “This draft is already publishing”, wait for the current launch to finish.
After a successful publish
AdLoft archives the draft and returns you to the Campaigns hub. Your campaign is paused in Meta — switch it on in Meta Ads Manager when you’re ready to spend.
Still seeing errors? Contact support with the draft name and the error message. 
