Skip to main content
AdLoft syncs your Meta data so Overview, Insights, Winners Hub, and the campaign builder all work from up-to-date numbers. Syncs run as a durable background job — you can leave the page and they keep going.

​
What gets synced

Structure
  • Ad accounts (name, currency, status, timezone)
  • Campaigns (objective, status)
  • Ad sets (targeting, optimization goal, audience labels)
  • Ads (status, headline, primary text, CTA, landing page, media)
  • Creative assets
Daily performance metrics at the account, campaign, ad set, and ad level — including spend, revenue, impressions, reach, clicks, conversions, and ROAS. Account-level data is also pulled with a country breakdown for geographic reporting.

​
How a sync runs

A full sync moves through several stages:
1

Inventory

Refresh ad accounts and load the latest campaign structure.
2

Recent metrics

Refresh the last 3 days at every level.
3

Reconciliation

Re-pull the last 30 days to catch late conversions and corrections.
4

Historical backfill

Backfill history (up to ~37 months) in chunks. This runs asynchronously and can take a while for large accounts.
5

Finalizing

Mark history complete and close out the run.
While a sync is active, AdLoft shows a live progress card with the stage, percent complete, per-account progress, and counts of imported rows. The card updates automatically.
You can leave the page — the sync continues in the background and your data updates when it finishes.

​
Run a sync manually

From Workspace → Accounts, click Sync Meta data or Run full Meta sync. The dashboard’s channel-sync card also has a Refresh all / Sync now button. Linking a new ad account also triggers a sync automatically.

​
Sync cadence by plan

Manual syncs are rate-limited by your plan so they don’t overlap: If you try to sync again too soon, AdLoft tells you when the next sync is available. Your first sync is always allowed, and syncs triggered by linking an account aren’t rate-limited.
Only one sync per organization can run at a time. If a sync is already running, AdLoft shows its live progress instead of starting a new one.

​
Sync errors

If something goes wrong, the sync card shows which accounts failed and why. Common causes:
  • Token expired — reconnect Meta. See Meta connection issues.
  • Permissions revoked — reconnect and grant all permissions.
  • Transient Meta errors — AdLoft retries automatically; failed accounts don’t block the others.
A failing account is recorded per level and the run continues to the next account.