Attribution settings control the windows AdLoft uses when it pulls conversion data from Meta. They determine how conversions are credited back to your ads.
Attribution settings are organization-wide — they apply to every brand and ad account. (Goals and launch defaults, by contrast, are set per brand.)
Where to set it
On Workspace → Accounts (/dashboard/ad-accounts), expand Attribution settings. This requires the owner or admin role and an active Meta connection.
Available windows
Click-through attribution
View-through attribution
The default is 7-day click + 1-day view, matching Meta’s standard.
Applying changes
Choose your windows and click Save attribution settings. A live preview shows what the next sync will use (for example, “7-day click + 1-day view”).
Changes apply to future syncs only. If you change the window, AdLoft re-pulls historical data under the new setting on the next sync, so your reported numbers may shift to match the new attribution.
