The Overview dashboard (Documentation Index
Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
Use this file to discover all available pages before exploring further.
/dashboard) is your home base. It summarizes performance for the active brand — or across All Accounts — with KPIs, trends, top performers, pacing, geography, and sync status.
Account scope and date range
Two controls shape everything on the page:- Account selector (header) — choose a single brand or All Accounts. All Accounts aggregates across every brand you can access and shows account names on cards.
- Date range — Past 30 days (default), Past 90 days, Past 6 months, or a custom range.
What’s on the page
KPI strip
Five clickable metrics drive the trend chart below:| Metric | Definition |
|---|---|
| Ad Spend | Total spend |
| Gross Revenue | Total revenue |
| ROAS | Revenue ÷ spend |
| Conversions | Total results |
| CPA | Spend ÷ conversions (lower is better) |
Top performers
A “Top performers across the portfolio” panel surfaces your best ad as a feature card, plus the best audience and best campaign. Each links into the relevant Insights view. Use All winners to jump to Winners Hub.Pacing and geography
- Monthly pacing — current-month spend versus last month, with a percent-of-baseline indicator.
- Top countries (Meta only) — your top countries ranked by a metric you choose (ROAS, spend, conversions, and more).
Activity and channel health
- Activity feed — auto-generated notes about sync events, winning creatives, pacing alerts, and CPA watches.
- Channel sync — Meta connection health and last sync time, with a Sync now button.
Empty and first-run states
- No brands yet → a “connect account” prompt.
- No synced metrics → “Connect an ad account to start seeing performance here.” Run a data sync to populate the page.