Step 1 — Campaign settings

Documentation Index

Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt

Use this file to discover all available pages before exploring further.

The first step of the builder defines the campaign-level controls. Title: Campaign Settings.

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Launch target

Choose where this draft goes:

• New campaign — create a fresh campaign and set all the controls here.
• Existing campaign — attach this draft to a synced Meta campaign and inherit its campaign-level setup. When you choose this, the campaign-level fields below are hidden because they come from the existing campaign.

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Destination

• Destination account — the brand (read-only).
• Meta ad account — the linked Meta account, shown with its ID and currency. If none is linked, connect one before publishing.
• Assigned reviewer — (when your org has more than one member) who should review this draft.

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Campaign name

For new campaigns, set a draft title and a naming template built from tokens (Account, Objective, Audience, Date, Platform). A live preview shows the rendered name, and you can Save as template. See Naming & tokens.

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Objective

Pick one of three objectives:

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Special ad categories

Turn this on only if the campaign falls under Meta’s restricted categories — Housing, Employment, Financial, or Issues, elections or politics. Choosing Issues/Elections/Politics requires selecting at least one country.

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Budget and delivery

• Advantage campaign budget — distribute budget across ad sets automatically (recommended; the dry run currently supports this mode).
• Budget — a daily or lifetime amount in your account currency.
• Bid strategy — Highest volume (recommended), Cost per result goal, or Bid cap.
• Start date (and end date, required for lifetime budgets).

Once your campaign settings are valid, continue to Ad sets.