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Documentation Index

Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt

Use this file to discover all available pages before exploring further.

The third step sets one global ad configuration that’s applied across every ad set. Title: Ads.

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Ad name

Build an ad naming template from presets (Basic or Advanced) and tokens like Headline, Primary text, CTA, Creative type, Landing page, Campaign name, Ad set name, Creative template name, and Media file name. A live preview shows the result.

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Identity

  • Facebook Page — required for every ad; pre-filled from your brand’s launch defaults.
  • Instagram account — optional. If none is selected, Meta uses the Facebook Page identity on Instagram placements.

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Creatives

Add creative in three ways:
  • Upload creatives — drag in images or videos; each becomes a draft ad across your ad sets.
  • Select creative template — apply a reusable creative template.
  • New creative template — build one from your media library or fresh uploads with multiple text variants.
Existing seeded ads appear as editable control and challenger rows. Open one to edit its name, ad set, primary text, headline, CTA, description, and destination URL. Creative templates support single media or carousel, media from your library or new uploads, and multiple variants of primary text, headline, description, CTA, and destination URL — with a live preview rendered using your selected identity.

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Tracking

  • Website event — the conversion event your ads are meant to drive (standard events plus custom conversions).
  • URL parameters — paste a query string or use the builder for UTM fields, Meta dynamic tokens (like {{campaign.name}}), and preset templates. A live preview shows the final parameters. See Naming & tokens.

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Control and challenger ads

When you seed a draft from winners, the first seed becomes the control ad and the rest become challengers. This control-plus-challenger pattern is the default way AdLoft structures a test from a single winner. Once your ads are valid, continue to Review & publish.