When review is required
The review gate turns on automatically when an organization has at least one member or viewer (any non-admin teammate).- Solo or admin-only organizations skip the gate — owners and admins can mark a draft ready and publish directly.
- Teams with members/viewers require an owner or admin to approve each draft before it can be published.
The review cycle
1
Request review
On the Review step, the draft author clicks Request review. The draft moves to In review. AdLoft re-runs the dry run and refuses if there are blockers.
2
Approve or request changes
An owner or admin opens the draft and either Approves for publish or Requests changes with a required note.
3
Fix and resubmit
If changes were requested, the draft shows Needs changes with the reviewer’s note. The author edits and clicks Resubmit for review.
4
Publish
Once Approved, an owner or admin publishes the draft to Meta. See Review & publish.
Who can do what
Assigned reviewer
When your organization has more than one member, you can set an assigned reviewer on the Campaign step so the right person knows to look at the draft.Approval is a gate, not the finish line — an approved draft still needs to pass the Meta dry run and be published by an owner or admin.