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AdLoft is an organization-based Meta performance platform for agencies, brands, and growth teams. It gives you one clear operating loop: connect your Meta ad accounts, understand what is working across creatives, campaigns, and audiences, and turn winners into launch-ready Meta campaigns faster — with AI to accelerate strategy, copy, targeting, and budgets. AdLoft is not a replacement for Meta Ads Manager. Think of it as a focused operating system for deciding what to scale next and turning that decision into a published Meta campaign.

Quickstart

Go from sign-up to your first published campaign in a few guided steps.

Connect Meta

Authorize Meta, import your ad accounts, and sync performance data.

Find your winners

Use Winners Hub to see which creatives, campaigns, and audiences are working.

Build with AI

Let the AI Campaign Builder assemble a launch-ready draft from your data.

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The AdLoft loop

Every part of AdLoft maps to one repeatable workflow:
1

Connect

Connect one or more Meta ad accounts to a brand inside your organization.
2

Sync & verify

AdLoft pulls your campaigns, ad sets, ads, creatives, and daily performance metrics from Meta. See Data sync.
3

Understand

Use Overview and Insights to find what is working across creatives, campaigns, and audiences.
4

Decide

Set goals (target ROAS and CPA) so AdLoft can score winners against your benchmarks and surface what to scale.
5

Build

Turn a winner into a campaign draft — manually in the four-step builder or with the AI Campaign Builder.
6

Review & publish

Run the Meta dry run, approve the draft, and publish paused campaigns directly into Meta.

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What AdLoft does

Overview dashboard

Org- and account-aware KPIs: spend, revenue, ROAS, conversions, CPA, pacing, trends, and sync status.

Insights & Winners

Creative-first performance intelligence across creatives, campaigns, audiences, analytics, and proven winners.

Campaign builder

A four-step builder for assembling Meta campaigns from winners, templates, or a blank start.

AI Campaign Builder

A multi-agent workflow that drafts a complete, editable campaign from your landing page and account history.

Accounts & integrations

Meta OAuth, ad-account linking, durable data sync, attribution windows, and launch defaults.

Teams & billing

Multi-organization workspaces, roles and seats, AI credits, add-ons, and referrals.

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Key concepts

A few terms appear throughout these docs:
AdLoft is Meta-first. Google and Snapchat appear in the product as future channels but are not yet wired for syncing or publishing.

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Need help?

Help & feedback

Send a message from inside AdLoft — we read every submission.

Email us

Reach the team directly at support@adloft.ai.