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AI credits are the usage currency for AdLoft’s AI features. Your organization has a single credit balance, shown in the header and on the billing page.

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What uses credits

Today the main consumer is the AI Campaign Builder. Manually built campaigns and standard reporting don’t use credits. Credits are consumed per action.

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How credits are granted

  • Plan credits are granted when you start your subscription and again on each renewal.
  • Annual plans receive their credits monthly, the same as monthly plans.
  • Upgrading your plan grants the new allocation immediately; your existing unexpired credits remain.

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Expiration and order of use

Plan credits expire 60 days after they’re granted and do not roll over indefinitely. Bonus (referral and pack) credits never expire.
When you use AI features, AdLoft consumes your oldest expiring plan credits first, then dips into bonus credits.

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Viewing your balance

  • Header pill — your current balance, visible across the app. Owners also see an Upgrade link.
  • Billing → AI credits — shows total remaining credits, how many you’ve used this period, bonus credits, your plan’s allocation, and a list of recent grants.

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Running out

When your credits are exhausted, AI features are unavailable until your next grant or an upgrade. To get more credits:
  • Upgrade your plan for a larger monthly allocation.
  • Refer friends to earn 200 bonus credits per conversion. See Referrals.
  • Wait for your next monthly grant.