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Winners Hub is where AdLoft answers the question “what is working?”. It ranks your creatives, campaigns, and audiences by real outcomes so you can find what to scale next — then send winners straight into the campaign builder.

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The three views

Creatives

Winning ad creatives with goal-aware action buckets.

Campaigns

Which campaigns are beating goal and which need attention.

Audiences

Audience slices ranked by spend, CPA, and ROAS.
There’s also Proven Winners, which finds your best landing-page combinations of creative + copy + CTA + audience.

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Shared controls

All Winners Hub views share a header and filter bar:
  • Account scope — a single brand or All Accounts.
  • Date range — defaults to the last 90 days.
  • Search — filter by ad, copy, campaign, or audience.
  • Advanced — sort order, minimum spend, and spend presets (50+,50+, 100+, $250+).
The header also has a Goals shortcut (to set targets) and a menu with Sync Meta, Advanced combos (Proven Winners), and All accounts.

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Goal-aware vs. raw

Winners Hub is most powerful when your brand has goals set:
  • With goals — creatives are sorted into action buckets (Scale, Burning, Fixable, Needs More Data) and cards show goal chips.
  • Without goals — the view falls back to raw ranking by performance and confidence, and a banner invites you to set targets.

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Confidence

Most cards show a confidence chip indicating how much data backs the numbers: This keeps you from over-reacting to ads that haven’t spent enough to be meaningful.

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From insight to action

Every winning creative and combo has an Add to Draft (or Add) button. It seeds the campaign builder with that ad so you can relaunch it into a new campaign. This is the core AdLoft loop: find a winner, draft from it, publish.
The sidebar groups these under Insights. If your last Meta sync was more than a day ago, the header warns that data may be stale — run a sync to refresh.