Step 1 — Campaign setup
Account & identity- Ad account — the brand to build for (defaults to your active brand).
- Facebook page — a synced Page used for delivery (required).
- New campaign — create a fresh campaign with AI-generated ad sets.
- Add to existing campaign — coming soon.
- Landing page URL — the page AI analyzes and sends traffic to (required, public HTTP/HTTPS only). Pre-filled from your brand’s launch defaults.
- Objective — Leads (default), Sales, or Traffic.
- Budget — daily or lifetime, in your account currency (default 500). Lifetime budgets need an end date more than 24 hours out.
- Meta Pixel — a synced pixel (required).
- Conversion event — a standard Meta event (Purchase, Lead, CompleteRegistration, ViewContent, AddToCart, InitiateCheckout, Contact) or a custom conversion for the chosen pixel (default Lead).
Step 2 — Targeting, creatives & copy
Three strategy selectors guide how much AI relies on your proven history versus generating fresh ideas: Targeting
Creatives
Ad copy — Proven winners, Mix, or Generate new, applied to headlines and primary text.
Step 3 — AI strategy
- Lookback window — how far back AI looks at performance: 30, 60, 90 days (recommended), or all available data.
- Custom instructions — free-form guidance (up to 3,000 characters), e.g. “Only use lookalike audiences” or “Split test ages 25–40 vs 41–60”.
- Generate — shows the estimated credit cost and your balance, then the Generate campaign button.
Validation
AdLoft checks your inputs before generating. Common requirements:- A valid, public landing page URL.
- A connected Meta ad account with a known currency (resync if unknown).
- A synced Facebook Page and pixel.
- A valid conversion event for that pixel.
- At least one creative asset in the brand.
- An end date for lifetime budgets.
You can start a limited number of runs in a short window. If you’ve generated several recently, wait a few minutes before trying again.