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AdLoft offers three plans, each with a 7-day free trial and full platform access. Billing is per organization and managed by the owner.

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Plan comparison

Pro is the most popular plan. Ultra adds multi-brand workspace controls (create additional organizations) and priority support.

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What every plan includes

  • Winners Hub & Top Ads
  • AI Insights
  • AI Campaign Builder (AI Launch)
  • Meta data sync
  • Unlimited imports & launches
  • Monthly AI credits
Pro and Ultra add custom AI avatars and a faster sync cadence. Ultra adds multi-brand workspace controls and priority support.
Some creative features (AI image/video ads, UGC avatars, ad clone) appear in the product as coming soon and aren’t available on any plan yet.

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Monthly vs. annual

Choose monthly or annual billing. Annual billing currently includes a promotional 30% discount (through the end of August 2026). Annual plans grant credits monthly, at the same cadence as monthly plans.

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Trials

  • Every plan starts with a 7-day free trial.
  • A payment method is collected at checkout. If no payment method is on file when the trial ends, the subscription cancels.
  • During the trial your status is Trialing, which counts as full paid access.

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Start or change a plan

  • Start a trial or change plans at /pricing (use Change plan from billing settings).
  • Public pricing is at /plans.
Choosing a plan and managing billing is owner-only. Other roles see a notice that billing is owner-managed.
See Managing your subscription for upgrades, downgrades, cancellation, and payment methods.