Skip to main content
If Insights answers “what is working?”, Campaigns answers “what do we launch next?”. The Campaigns hub (/dashboard/campaigns) is where you create drafts, build them in the four-step builder, get them approved, and publish paused campaigns to Meta.

​
The Campaigns hub

The hub adapts to your active brand and gives you two ways to start:
  • New campaign — start from scratch in the builder.
  • AI campaign — let the AI Campaign Builder draft from your winners.
It also shows:
  • Recent launches — your most recent Meta publish runs with their status.
  • Your drafts — a Drafts tab and an AI drafts tab (for AI-generated drafts), each scoped to the active brand.
Pick a brand in the header before creating a campaign. Execution always targets one brand at a time.

​
The four-step builder

Every draft opens in the same builder (/dashboard/campaigns/{draftId}):
1

Campaign

Objective, budget, naming, and destination. See Campaign settings.
2

Ad sets

Audience, conversions, scheduling, and delivery. See Ad sets.
3

Ads

Creatives, identity, and tracking. See Ads & creatives.
4

Review & handoff

Meta dry run, approval, and publish. See Review & publish.
AI-generated drafts add a read-only AI strategy step at the front summarizing the AI’s rationale.

​
How drafts start

A draft can come from several sources — a blank start, a winner you added to draft, a template, an AI run, and more. See Draft sources.

​
A live dry run

As you edit, AdLoft runs a live Meta dry run in the background. It powers the per-step blocker and warning counts so you always know what still needs fixing before you can publish.

​
Draft statuses

See Approval workflow and Review & publish.