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Overview

Campaigns → Live is AdLoft’s operator view for campaigns that are already running in Meta. It complements Campaigns → Build (new launches) and Insights (analytics). The same inline control component also appears on campaign rows in Insights and Winners Hub so you can pause, scale, or open structural edits where you are already reviewing performance.

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Inline micro-edits (no draft)

These changes go directly to Meta — no draft is created:
FieldCampaignAd setAd
Status (pause / activate)YesYesYes
Daily budgetCBO onlyABO only—
Bid cap—ABO only—
End date / schedule—Yes—
Guardrails warn before large budget swings or learning-phase resets. Budget controls are hidden when the budget lives at a different level (CBO vs ABO).

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Structural edits (builder + Apply)

For retargeting, new ad sets, creative swaps, or other creation-shaped work:
  1. Choose Edit structure in builder from Live, Insights, or Winners Hub.
  2. AdLoft clones the live campaign into a synced_campaign_clone draft with a frozen baseline snapshot.
  3. Save updates the draft only (same as any builder draft).
  4. Apply to Meta diffs your edits against the baseline, checks for drift, and pushes only changed fields.
If you already have an open edit draft for that campaign, AdLoft offers Resume draft or Start fresh.

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Permissions

ActionRequirement
View LiveDashboard access + brand selected
Inline editsOwner or admin + Meta publish entitlement
Structural editCampaign drafts entitlement
Apply to MetaMeta publish + approval when your org requires review

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Pacing strip

The Live tab shows operator pacing (not a mini-Insights dashboard):
  • Spend today — synced daily metrics
  • Daily budget total — sum of active campaign/ad set budgets (from live Meta read)
  • Projected EOD — intraday spend projected to end of day
  • Off pace — campaigns spending materially above or below expected intraday pace
  • 7d ROAS / CPA — context only
Use Refresh to pull a targeted live read from Meta for the linked ad account.

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Apply preview

On the builder Review step for synced clone drafts, the Apply preview section lists every field-level change that will be sent to Meta before you click Apply to Meta.

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Troubleshooting

  • Drift error on Apply — Someone changed the live campaign in Meta after you started editing. Refresh Live, review changes, and update your draft or start fresh.
  • Budget control missing — Budget may live at campaign level (CBO) or ad set level (ABO). Expand the campaign to edit ad set budgets when needed.
  • Reconnect Meta — Inline edits and Apply require a valid Meta connection for the linked ad account.
See also Review & publish and Meta integration.