Skip to main content
The Creatives view (/dashboard/winners-hub/creatives) ranks your individual ad creatives by real outcomes. Use it to find scroll-stoppers worth scaling, spot burning budget, and relaunch winners into new campaigns.

​
The creative grid

Each creative is shown as a card with:
  • The ad media (image or video).
  • An action bucket pill (when goals are set) and a confidence chip.
  • The headline and primary text.
  • The hero metric (ROAS or CPA), spend, results/sales, and CTR.
  • A short “why” line explaining the bucket.
  • Open details, an Add (to draft) button, and a menu with View campaign, Open page, and Proven context.
Use Load more ads to page through results.

​
Action buckets

When the brand has goals, every creative is assigned a bucket: Use the segment buttons at the top (All / Scale / Burning / Fixable / More data) to filter to a single bucket. Without goals, the grid ranks by raw performance instead.

​
Sorting and filters

Open Advanced to control the grid:
  • Sort by — Smart ranking, Needs attention, Highest spend, Best ROAS, Highest CTR, Most results.
  • Minimum spend — hide low-spend ads (default $50).
  • Spend presets — All spend, 50+,50+, 100+, $250+.

​
Creative detail drawer

Click Open details to open a side panel with:
  • The full creative, its bucket, confidence, and “why” explanation.
  • Four metric cards (hero metric, spend, results/sales, CTR).
  • A spend and performance trend chart.
  • Ad context (campaign, ad set, CTA, status) and landing page stats.
  • Action buttons: View campaign, Open page, Add to Draft, and Proven context.

​
Relaunch a winner

Click Add (or Add to Draft in the drawer) to seed the campaign builder with this creative. AdLoft creates a draft with the winner as the control ad so you can launch it into a fresh campaign.