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This guide takes you from a brand-new account to a campaign published into Meta. The whole setup takes a few minutes once your Meta account is ready.

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Prerequisites

Before you begin, make sure you have:
  • A Meta (Facebook) login with access to at least one Meta ad account in Business Manager.
  • Admin access to that ad account (so AdLoft can import and publish to it).
  • A landing page or website URL you want to send traffic to.

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Get started

1

Create your account

Sign up with email or Google, then verify your email. See Create your account.
2

Complete onboarding

AdLoft walks you through a guided setup: create your organization, name your first brand, connect Meta, choose an ad account, and set launch defaults. See Onboarding.
3

Start a trial or plan

The dashboard unlocks once your organization has an active trial or paid subscription. Every plan includes a 7-day free trial. See Plans.
4

Sync your Meta data

AdLoft pulls your campaigns, ad sets, ads, creatives, and daily metrics. Larger histories backfill in the background. See Data sync.
5

Set your goals

On a brand, set a target ROAS and target CPA so AdLoft can score winners against your benchmarks. See Goals.
6

Find a winner

Open Winners Hub to see your top creatives, campaigns, and audiences — sorted by real outcomes.
7

Build a campaign

Click Add to Draft on a winning creative to seed the campaign builder, or let the AI Campaign Builder draft one for you.
8

Review and publish

Step through the builder, fix any dry-run issues, get approval if your team requires it, and Publish to Meta. Campaigns are created paused so you stay in control. See Review & publish.
After publishing, turn your campaign on in Meta Ads Manager. AdLoft always creates entities paused by default so nothing spends before you’re ready.

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What’s next

The setup checklist

A four-step checklist to get fully configured.

Understand your metrics

How ROAS, CPA, results, and confidence are calculated.