The second step defines your audiences and delivery, one ad set at a time. Title: Ad Sets.Documentation Index
Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
Use this file to discover all available pages before exploring further.
Create new or use existing
- Create new — build ad sets inside this draft.
- Use existing — add new ads to ad sets you’ve already synced from Meta (requires an existing-campaign launch target).
Ad set name
Name your ad set with a template built from presets (Basic, Geo, Retargeting, or Custom) and tokens like Audience, Locations, Age, Gender, Interests, Behaviors, Custom Audiences, Lookalikes, Placements, and Optimization Goal. A live preview shows the result. See Naming & tokens.Conversion
- Conversion location — Website (the supported option), App, or Messaging.
- Pixel — choose a synced pixel (pre-filled from your brand’s launch defaults).
- Conversion event — a standard Meta event (Purchase, Lead, CompleteRegistration, ViewContent, AddToCart, InitiateCheckout, Contact) or a custom conversion. Available once a pixel is selected.
- Attribution window — 7-day click or 1-day click, with an option to include 1-day view-through.
Schedule
- Continuous — runs until you pause it.
- Start and end date — set explicit dates.
Audiences
Use Select audience to apply a saved audience template or an existing Meta ad-set audience, or New audience to build one from scratch. The audience builder supports:- Custom audiences (include/exclude)
- Locations (include/exclude)
- Age and gender
- Interests and behaviors
- Languages
- Placements — Advantage+ (automatic) or manual (Facebook Feed, Instagram Feed, Stories, Reels, Messenger, Audience Network)
Optimization and delivery
- Advantage Audience — let Meta expand beyond your defined audience when it predicts better results.
- Optimization — Maximize conversions, Maximize conversion value, Maximize link clicks, or Maximize daily unique reach.