/dashboard/insights, the Analytics sidebar item) is the charts-and-leaderboards view. Use it when you want trends and tables rather than creative cards.
Filters
- Search — match campaign name, account, objective, or status.
- Date range — defaults to the last 90 days.
- Channel — Meta (Google and Snapchat are coming soon).
- Objective and Status — built dynamically from your synced campaigns.
KPI band
Five metrics, each with a percent change versus the previous period:Charts and breakdowns
- Trend — daily spend and revenue for the filtered period.
- Objective mix — where spend is concentrated by objective.
- Status mix — how spend splits across campaign statuses.
Campaign leaderboard
The top campaigns by spend, each as a card with the hero metric, spend, results, and CTR. Click any card to open the campaign drill-down, which adds:- A six-metric band (spend, revenue, ROAS, CPA, conversions, clicks).
- A daily trend chart and a daily performance table.
- Campaign context, an ad set breakdown, and performance cues.
Empty states
If no campaign data exists yet, AdLoft prompts you to connect Meta and run a sync. If filters exclude everything, widen the date range or clear the search.Country breakdowns are Meta-only and appear on the Overview dashboard.