The hierarchy
- One user can belong to multiple organizations.
- Each organization isolates its own billing, members, Meta connections, brands, campaign drafts, templates, launches, analytics, and AI credit ledger.
- A brand (workspace account) is a client or business line inside the organization. See Brands.
Create an organization
Your first organization is created during onboarding. To create another one later, go to Settings → Organization → Create organization (or/organizations/new).
When creating an organization you provide:
- Company name (2–80 characters)
- Business type: Solo-preneur, Brand, or Agency
Creating additional organizations requires the Ultra plan (the multi-brand entitlement). On other plans, the option is locked and links to pricing. A single organization can still hold many brands.
Switch the active organization
The active organization is selected in the organization switcher in the sidebar. It shows the current organization’s name and plan.- Open the switcher to see all organizations you belong to and switch between them.
- Use Add organization to create a new one (Ultra) or view upgrade options.
Switching organizations also resets your active brand selection, since brands belong to a specific organization.
What’s scoped to an organization
Next steps
Brands
Organize clients and business lines, set goals, and link ad accounts.
Members & roles
Invite teammates and control what they can see and do.