> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brands

> Brands (workspace accounts) organize ad accounts, goals, and launch defaults inside an organization.

A **brand** is a client or business line inside your organization — for example, "Acme US" or "Client — Nike". Brands are how AdLoft keeps multiple clients or business units organized in one workspace.

<Note>
  A brand is sometimes called a "workspace account" or "ad account profile" during setup. They all refer to the same thing.
</Note>

## What a brand holds

Each brand carries:

* One or more linked **Meta ad accounts**
* **Goals** — a target ROAS and target CPA used for scoring
* **Launch defaults** — default Facebook Page, Instagram account, Meta pixel, website URL, and EU-audience flag

<Info>
  A single Meta ad account can belong to **only one brand** at a time. A brand can link **multiple** ad accounts (subject to your plan's ad-account slots).
</Info>

## Manage brands

Brands are managed on **Workspace → Accounts** (`/dashboard/ad-accounts`).

<Warning>
  The Accounts page is available to **owners** and **admins** only. Members and viewers don't see it.
</Warning>

The page shows:

* A list of **Your brands** with their goals, linked accounts, and launch-defaults status.
* **Connected Meta logins** with Resync and Disconnect controls.
* A **Data sync** section with sync stats and attribution settings.
* An **Ad account slots** counter showing how many ad accounts you've linked versus your plan limit.

## Add a brand

Click **Add brand**, then:

1. Enter a **Brand name** (2–80 characters, unique within the organization).
2. Click **Create brand**.

Creating a brand doesn't connect Meta — you link ad accounts afterward. AdLoft prompts you to set launch defaults next.

## Set goals

On a brand, click **Set goals** (or **Edit goals**) to define:

* **Target ROAS** — between 0.2x and 50x (for example, `3.5`)
* **Target CPA** — between $1 and $100,000 (for example, `25`)

Both values are required. They drive [goal-aware scoring](/integrations/goals) in Winners Hub and reporting.

## Set launch defaults

Click **Set launch defaults** (or **Launch settings**) to choose the Facebook Page, optional Instagram account, Meta pixel, website URL, and EU-audience flag for the brand. These auto-fill AI Launch and new campaign drafts.

<Tip>
  A brand "has launch defaults" only once its **website URL**, **Facebook Page**, and **pixel** are all set. Linking Meta from the dashboard automatically prompts this dialog when defaults are missing.
</Tip>

Launch defaults require Meta to be connected and at least one ad account linked to the brand.

## The active brand

Most pages operate on the **active brand**, chosen with the account selector in the header. The selector also offers an **All Accounts** view for cross-brand reporting on Overview and Insights.

* Execution surfaces (campaigns, AI Launch, publishing) work on **one** brand at a time.
* Reporting surfaces (Overview, Insights) can work in **All Accounts** mode.

<Note>
  Members and viewers only see the brands they've been granted access to. See [Members & roles](/organizations/members-roles).
</Note>

## Link or unlink ad accounts

See [Linking ad accounts](/integrations/ad-accounts) for the full flow, including slot limits and conflict handling.