> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Organizations

> How organizations, brands, and members fit together in AdLoft.

An **organization** is the top-level workspace in AdLoft. It's the entity that owns your billing, members, Meta connections, brands, campaigns, and AI credits. Everything you do happens inside an organization.

## The hierarchy

```
Organization  (billing, members, AI credits)
└── Brand (workspace account)   — e.g. "Acme US"
    └── Meta ad account(s)       — e.g. act_1234567890
        └── campaigns, ad sets, ads, creatives, metrics
```

* One **user** can belong to multiple organizations.
* Each organization isolates its own billing, members, Meta connections, brands, campaign drafts, templates, launches, analytics, and AI credit ledger.
* A **brand** (workspace account) is a client or business line inside the organization. See [Brands](/organizations/workspace-accounts).

## Create an organization

Your first organization is created during [onboarding](/getting-started/onboarding). To create another one later, go to **Settings → Organization → Create organization** (or `/organizations/new`).

When creating an organization you provide:

* **Company name** (2–80 characters)
* **Business type**: Solo-preneur, Brand, or Agency

<Info>
  Creating **additional** organizations requires the **Ultra** plan (the multi-brand entitlement). On other plans, the option is locked and links to pricing. A single organization can still hold many brands.
</Info>

## Switch the active organization

The active organization is selected in the **organization switcher** in the sidebar. It shows the current organization's name and plan.

* Open the switcher to see all organizations you belong to and switch between them.
* Use **Add organization** to create a new one (Ultra) or view upgrade options.

<Note>
  Switching organizations also resets your active **brand** selection, since brands belong to a specific organization.
</Note>

## What's scoped to an organization

| Scoped to the organization | Notes                                                     |
| -------------------------- | --------------------------------------------------------- |
| Billing & subscription     | Plan, seats, ad-account slots, invoices                   |
| Members & invitations      | Roles and account access                                  |
| Meta connections           | One or more Facebook logins                               |
| Brands                     | Each with its own ad accounts, goals, and launch defaults |
| Campaigns & templates      | Drafts, launches, creative/audience templates             |
| Analytics data             | Synced Meta metrics                                       |
| AI credit ledger           | Grants, usage, and balances                               |

## Next steps

<CardGroup cols={2}>
  <Card title="Brands" icon="folder-tree" href="/organizations/workspace-accounts">
    Organize clients and business lines, set goals, and link ad accounts.
  </Card>

  <Card title="Members & roles" icon="users" href="/organizations/members-roles">
    Invite teammates and control what they can see and do.
  </Card>
</CardGroup>