> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Winners Hub

> Creative-first performance intelligence across creatives, campaigns, and audiences.

**Winners Hub** is where AdLoft answers the question "what is working?". It ranks your creatives, campaigns, and audiences by real outcomes so you can find what to scale next — then send winners straight into the campaign builder.

## The three views

<CardGroup cols={3}>
  <Card title="Creatives" icon="image" href="/insights/creatives">
    Winning ad creatives with goal-aware action buckets.
  </Card>

  <Card title="Campaigns" icon="bullhorn" href="/insights/campaigns">
    Which campaigns are beating goal and which need attention.
  </Card>

  <Card title="Audiences" icon="users-viewfinder" href="/insights/audiences">
    Audience slices ranked by spend, CPA, and ROAS.
  </Card>
</CardGroup>

There's also [Proven Winners](/insights/proven-winners), which finds your best landing-page combinations of creative + copy + CTA + audience.

## Shared controls

All Winners Hub views share a header and filter bar:

* **Account scope** — a single brand or All Accounts.
* **Date range** — defaults to the last 90 days.
* **Search** — filter by ad, copy, campaign, or audience.
* **Advanced** — sort order, minimum spend, and spend presets ($50+, $100+, \$250+).

The header also has a **Goals** shortcut (to set targets) and a menu with **Sync Meta**, **Advanced combos** (Proven Winners), and **All accounts**.

## Goal-aware vs. raw

Winners Hub is most powerful when your brand has [goals](/integrations/goals) set:

* **With goals** — creatives are sorted into action buckets (Scale, Burning, Fixable, Needs More Data) and cards show goal chips.
* **Without goals** — the view falls back to raw ranking by performance and confidence, and a banner invites you to set targets.

## Confidence

Most cards show a **confidence** chip indicating how much data backs the numbers:

| Confidence | Requirement                            |
| ---------- | -------------------------------------- |
| **High**   | At least \$50 spend and 3+ conversions |
| **Medium** | At least \$50 spend and 1+ conversion  |
| **Low**    | Less than that                         |

This keeps you from over-reacting to ads that haven't spent enough to be meaningful.

## From insight to action

Every winning creative and combo has an **Add to Draft** (or **Add**) button. It seeds the [campaign builder](/campaigns/overview) with that ad so you can relaunch it into a new campaign. This is the core AdLoft loop: find a winner, draft from it, publish.

<Tip>
  The sidebar groups these under **Insights**. If your last Meta sync was more than a day ago, the header warns that data may be stale — run a sync to refresh.
</Tip>