> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Proven Winners

> Find your best landing-page combinations of creative, copy, CTA, and audience.

**Proven Winners** (`/dashboard/winners-hub/proven-winners`) goes a level deeper than individual creatives. It finds the exact **combinations** — creative + copy + CTA + audience — that drove results on each landing page, so you can relaunch proven recipes rather than single ads.

## Top landing pages

The page starts with your top destination URLs, each showing how many winning combos it has, plus ROAS, results, CTR, and a performance score. Select a landing page to filter the combinations below to that destination.

## Winning combinations

Each combination card represents a deduplicated recipe with real spend and outcomes:

* The creative, copy, CTA, and audience that make up the combo.
* A **performance score** (when goals exist) or ROAS, plus spend and results.
* An **Add to draft** button that seeds the [campaign builder](/campaigns/overview) from the combo.

Score chips read **Strong score**, **Watching**, or **Below bar**.

## Filters

* **Search** — landing pages, headlines, audiences.
* **Sort** — Performance score, Spend, Results, Cost per result, ROAS, Conversion value, CTR.
* **Advanced** — minimum spend (default \$50) and minimum conversions (default 3).

## Goals and scoring

The **performance score** combines goal fit and data confidence, so it needs both a target ROAS and target CPA on the brand. If some brands lack goals, AdLoft still shows raw winners but notes that score-based sorting needs targets. See [Goals](/integrations/goals).

<Tip>
  Use the **Proven context** action on any creative (in [Top creatives](/insights/creatives)) to jump straight here, pre-filtered to that ad's landing page and headline.
</Tip>