> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview dashboard

> Your org- and account-aware home for spend, revenue, ROAS, pacing, and sync health.

The **Overview** dashboard (`/dashboard`) is your home base. It summarizes performance for the active brand — or across **All Accounts** — with KPIs, trends, top performers, pacing, geography, and sync status.

## Account scope and date range

Two controls shape everything on the page:

* **Account selector** (header) — choose a single brand or **All Accounts**. All Accounts aggregates across every brand you can access and shows account names on cards.
* **Date range** — Past 30 days (default), Past 90 days, Past 6 months, or a custom range.

Every metric is compared to the **immediately preceding period of equal length**, shown as a percent change with an up/down arrow.

## What's on the page

### KPI strip

Five clickable metrics drive the trend chart below:

| Metric            | Definition                            |
| ----------------- | ------------------------------------- |
| **Ad Spend**      | Total spend                           |
| **Gross Revenue** | Total revenue                         |
| **ROAS**          | Revenue ÷ spend                       |
| **Conversions**   | Total results                         |
| **CPA**           | Spend ÷ conversions (lower is better) |

Click any metric to repaint the chart for that series. The chart overlays the **current period** against the **previous period**.

### Top performers

A "Top performers across the portfolio" panel surfaces your best ad as a feature card, plus the best audience and best campaign. Each links into the relevant Insights view. Use **All winners** to jump to [Winners Hub](/insights/winners-hub).

### Pacing and geography

* **Monthly pacing** — current-month spend versus last month, with a percent-of-baseline indicator.
* **Top countries** (Meta only) — your top countries ranked by a metric you choose (ROAS, spend, conversions, and more).

### Activity and channel health

* **Activity feed** — auto-generated notes about sync events, winning creatives, pacing alerts, and CPA watches.
* **Channel sync** — Meta connection health and last sync time, with a **Sync now** button.

## Empty and first-run states

* No brands yet → a "connect account" prompt.
* No synced metrics → "Connect an ad account to start seeing performance here." Run a [data sync](/integrations/data-sync) to populate the page.

<Tip>
  The accent line in the hero adapts to your ROAS — "ahead of plan", "tracking on plan", or "below plan — review recommended" — for a quick read the moment you log in.
</Tip>