> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Winning creatives

> Browse top ad creatives, spot fatigue, and relaunch proven ads.

The **Creatives** view (`/dashboard/winners-hub/creatives`) ranks your individual ad creatives by real outcomes. Use it to find scroll-stoppers worth scaling, spot burning budget, and relaunch winners into new campaigns.

## The creative grid

Each creative is shown as a card with:

* The ad **media** (image or video).
* An **action bucket** pill (when goals are set) and a **confidence** chip.
* The **headline** and **primary text**.
* The **hero metric** (ROAS or CPA), **spend**, **results/sales**, and **CTR**.
* A short **"why"** line explaining the bucket.
* **Open details**, an **Add** (to draft) button, and a menu with View campaign, Open page, and Proven context.

Use **Load more ads** to page through results.

## Action buckets

When the brand has [goals](/integrations/goals), every creative is assigned a bucket:

| Bucket              | Meaning                                                           |
| ------------------- | ----------------------------------------------------------------- |
| **Scale These**     | Performing at or above goal with enough confidence — double down. |
| **Burning Budget**  | Spending meaningfully but well below goal — consider pausing.     |
| **Fixable**         | Strong click-through but weak conversion — worth iterating.       |
| **Needs More Data** | Not enough spend, conversions, or results yet to judge.           |

Use the segment buttons at the top (**All / Scale / Burning / Fixable / More data**) to filter to a single bucket. Without goals, the grid ranks by raw performance instead.

## Sorting and filters

Open **Advanced** to control the grid:

* **Sort by** — Smart ranking, Needs attention, Highest spend, Best ROAS, Highest CTR, Most results.
* **Minimum spend** — hide low-spend ads (default \$50).
* **Spend presets** — All spend, $50+, $100+, \$250+.

## Creative detail drawer

Click **Open details** to open a side panel with:

* The full creative, its bucket, confidence, and "why" explanation.
* Four metric cards (hero metric, spend, results/sales, CTR).
* A **spend and performance trend** chart.
* **Ad context** (campaign, ad set, CTA, status) and **landing page** stats.
* Action buttons: **View campaign**, **Open page**, **Add to Draft**, and **Proven context**.

## Relaunch a winner

Click **Add** (or **Add to Draft** in the drawer) to seed the [campaign builder](/campaigns/overview) with this creative. AdLoft creates a draft with the winner as the control ad so you can launch it into a fresh campaign.