> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Top campaigns

> See which campaigns are beating goal and which need attention.

The **Campaigns** view (`/dashboard/winners-hub/campaigns`) ranks your campaigns so you know where to shift budget. It's part of Winners Hub and shares the same scope, date range, and filters.

## Two sections

* **Campaigns performing best** — your top campaigns, with a "Beating goal" chip when they exceed your targets. Click any card to open the campaign drill-down.
* **Needs attention** (goal-aware only) — campaigns spending heavily while below goal. Open one to inspect ad sets and daily trends.

Without [goals](/integrations/goals) set, the view ranks campaigns by raw metrics instead.

## Campaign cards

Each card shows the campaign name, objective, and status, plus the hero metric (ROAS or CPA), spend, results, and CTR, with a confidence chip. In **All Accounts** mode, the owning brand is shown too.

## Campaign drill-down

Clicking a campaign opens its detail page (under [Campaign analytics](/insights/analytics)), with:

* A six-metric band (spend, revenue, ROAS, CPA, conversions, clicks), each compared to the previous period.
* A daily **trend** chart.
* A **daily performance** table.
* An **ad set breakdown** and **performance cues** (peak days, daily averages).

<Note>
  The drill-down respects your account scope. If you open a campaign that isn't in the current scope, AdLoft asks you to switch the account selector.
</Note>