> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Top audiences

> Compare audience slices by spend, CPA, and ROAS to find what's worth scaling.

The **Audiences** view (`/dashboard/winners-hub/audiences`) ranks the audience slices behind your ad sets so you can see which targeting is actually worth scaling. It's part of Winners Hub and shares the same scope, date range, and filters.

## Two sections

* **Best-performing audiences** — your strongest audience slices, each showing how many creatives and landing pages it spans.
* **Needs attention** (goal-aware only) — audiences spending heavily while below goal.

Without [goals](/integrations/goals), audiences are ranked by raw metrics.

## Audience detail drawer

Click an audience to open a side panel with:

* The audience label, goal chip, and confidence.
* The hero metric (ROAS or CPA), spend, results, and CTR.
* **Creatives in slice**, **landing pages**, and **active days**.
* **View ads in this audience** (jumps to a filtered creatives view) and **Manage brand goals**.

<Tip>
  Audience slices are derived from your synced ad-set targeting. Combine this view with [Top creatives](/insights/creatives) to find the best creative-and-audience pairings, then use [Proven Winners](/insights/proven-winners) to see exact winning combinations.
</Tip>