> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign analytics

> Charts and leaderboards for spend, ROAS, CPA, and conversion trends across campaigns.

**Campaign analytics** (`/dashboard/insights`, the **Analytics** sidebar item) is the charts-and-leaderboards view. Use it when you want trends and tables rather than creative cards.

## Filters

* **Search** — match campaign name, account, objective, or status.
* **Date range** — defaults to the last 90 days.
* **Channel** — Meta (Google and Snapchat are coming soon).
* **Objective** and **Status** — built dynamically from your synced campaigns.

## KPI band

Five metrics, each with a percent change versus the previous period:

| Metric               | Definition                           |
| -------------------- | ------------------------------------ |
| **Active campaigns** | Campaigns with activity in the range |
| **Spend**            | Total spend                          |
| **ROAS**             | Revenue ÷ spend                      |
| **CPA**              | Spend ÷ conversions                  |
| **Conversions**      | Total results                        |

## Charts and breakdowns

* **Trend** — daily spend and revenue for the filtered period.
* **Objective mix** — where spend is concentrated by objective.
* **Status mix** — how spend splits across campaign statuses.

## Campaign leaderboard

The top campaigns by spend, each as a card with the hero metric, spend, results, and CTR. Click any card to open the **campaign drill-down**, which adds:

* A six-metric band (spend, revenue, ROAS, CPA, conversions, clicks).
* A daily **trend** chart and a **daily performance** table.
* **Campaign context**, an **ad set breakdown**, and **performance cues**.

## Empty states

If no campaign data exists yet, AdLoft prompts you to connect Meta and run a [sync](/integrations/data-sync). If filters exclude everything, widen the date range or clear the search.

<Note>
  Country breakdowns are Meta-only and appear on the [Overview dashboard](/insights/overview-dashboard).
</Note>