> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# AdLoft documentation

> Connect Meta, find your winners, and turn them into launch-ready campaigns — with AI.

AdLoft is an organization-based Meta performance platform for agencies, brands, and growth teams. It gives you one clear operating loop: connect your Meta ad accounts, understand what is working across creatives, campaigns, and audiences, and turn winners into launch-ready Meta campaigns faster — with AI to accelerate strategy, copy, targeting, and budgets.

AdLoft is not a replacement for Meta Ads Manager. Think of it as a focused operating system for deciding **what to scale next** and turning that decision into a published Meta campaign.

<CardGroup cols={2}>
  <Card title="Quickstart" icon="rocket" href="/quickstart">
    Go from sign-up to your first published campaign in a few guided steps.
  </Card>

  <Card title="Connect Meta" icon="meta" href="/getting-started/connect-meta">
    Authorize Meta, import your ad accounts, and sync performance data.
  </Card>

  <Card title="Find your winners" icon="trophy" href="/insights/winners-hub">
    Use Winners Hub to see which creatives, campaigns, and audiences are working.
  </Card>

  <Card title="Build with AI" icon="sparkles" href="/ai-builder/overview">
    Let the AI Campaign Builder assemble a launch-ready draft from your data.
  </Card>
</CardGroup>

## The AdLoft loop

Every part of AdLoft maps to one repeatable workflow:

<Steps>
  <Step title="Connect">
    Connect one or more Meta ad accounts to a [brand](/organizations/workspace-accounts) inside your organization.
  </Step>

  <Step title="Sync & verify">
    AdLoft pulls your campaigns, ad sets, ads, creatives, and daily performance metrics from Meta. See [Data sync](/integrations/data-sync).
  </Step>

  <Step title="Understand">
    Use [Overview](/insights/overview-dashboard) and [Insights](/insights/winners-hub) to find what is working across creatives, campaigns, and audiences.
  </Step>

  <Step title="Decide">
    Set [goals](/integrations/goals) (target ROAS and CPA) so AdLoft can score winners against your benchmarks and surface what to scale.
  </Step>

  <Step title="Build">
    Turn a winner into a [campaign draft](/campaigns/overview) — manually in the four-step builder or with the [AI Campaign Builder](/ai-builder/overview).
  </Step>

  <Step title="Review & publish">
    Run the Meta dry run, approve the draft, and [publish paused campaigns](/campaigns/review-publish) directly into Meta.
  </Step>
</Steps>

## What AdLoft does

<CardGroup cols={2}>
  <Card title="Overview dashboard" icon="gauge-high" href="/insights/overview-dashboard">
    Org- and account-aware KPIs: spend, revenue, ROAS, conversions, CPA, pacing, trends, and sync status.
  </Card>

  <Card title="Insights & Winners" icon="chart-line" href="/insights/winners-hub">
    Creative-first performance intelligence across creatives, campaigns, audiences, analytics, and proven winners.
  </Card>

  <Card title="Campaign builder" icon="rocket" href="/campaigns/overview">
    A four-step builder for assembling Meta campaigns from winners, templates, or a blank start.
  </Card>

  <Card title="AI Campaign Builder" icon="wand-magic-sparkles" href="/ai-builder/overview">
    A multi-agent workflow that drafts a complete, editable campaign from your landing page and account history.
  </Card>

  <Card title="Accounts & integrations" icon="plug" href="/integrations/meta">
    Meta OAuth, ad-account linking, durable data sync, attribution windows, and launch defaults.
  </Card>

  <Card title="Teams & billing" icon="users" href="/organizations/members-roles">
    Multi-organization workspaces, roles and seats, AI credits, add-ons, and referrals.
  </Card>
</CardGroup>

## Key concepts

A few terms appear throughout these docs:

| Term                          | What it means                                                                                                                                                           |
| ----------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Organization**              | The top-level workspace and billing entity. Holds your members, billing, Meta connections, brands, campaigns, and AI credits.                                           |
| **Brand** (workspace account) | A client or business line inside an organization — for example, "Acme US". Each brand links one or more Meta ad accounts and carries its own goals and launch defaults. |
| **Meta connection**           | One Facebook login authorized with AdLoft. An organization can connect several.                                                                                         |
| **Ad account**                | A Meta ad account (`act_…`) imported from a connection and linked to a brand.                                                                                           |
| **AI credits**                | The usage currency for AI features such as the AI Campaign Builder.                                                                                                     |

<Info>
  AdLoft is **Meta-first**. Google and Snapchat appear in the product as future channels but are not yet wired for syncing or publishing.
</Info>

## Need help?

<CardGroup cols={2}>
  <Card title="Help & feedback" icon="comments" href="/support/contact">
    Send a message from inside AdLoft — we read every submission.
  </Card>

  <Card title="Email us" icon="envelope" href="mailto:support@adloft.ai">
    Reach the team directly at [support@adloft.ai](mailto:support@adloft.ai).
  </Card>
</CardGroup>