> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Draft sources

> The different ways a campaign draft can start in AdLoft.

A campaign draft is the editable starting point for a launch. AdLoft can create a draft from several sources, so you rarely start from a blank page.

## Start a new campaign

From the Campaigns hub, click **New campaign** (`/dashboard/campaigns/new`). Choose a **brand**, then pick how to start:

* **Start blank** — an empty campaign in the builder.
* **From winners** — when you've added winning ads to your draft from Winners Hub.

If you arrive from a template's **Use** button, you'll create the draft **from a template** instead.

## Source modes

AdLoft tracks how each draft started:

| Source                    | How it starts                                                          |
| ------------------------- | ---------------------------------------------------------------------- |
| **Blank**                 | Start blank.                                                           |
| **Winner seed**           | Seeded from one or more winners in the same brand.                     |
| **Proven combo seed**     | Seeded from a [Proven Winners](/insights/proven-winners) combination.  |
| **Same-org adaptation**   | Seeded from winners in a **different** brand in the same organization. |
| **Template**              | Created from a saved campaign template.                                |
| **Duplicate**             | Duplicated from another draft.                                         |
| **Synced campaign clone** | Cloned from a campaign already synced from Meta.                       |
| **AI Builder**            | Generated by the [AI Campaign Builder](/ai-builder/overview).          |

<Note>
  Cross-brand adaptation is only valid **within the same organization**. You can't adapt a campaign across organizations.
</Note>

## Seeding from winners

When you click **Add to Draft** on a creative in Winners Hub or Proven Winners, AdLoft adds that ad as a **seed** and sends you to the new-campaign launcher. There you'll see the included winners before you create the draft.

What AdLoft builds from seeds:

* The first seed becomes the **control** ad, pre-filled with its media, headline, primary text, CTA, and landing URL.
* Additional seeds become **challenger** ads.
* A single seed also gets two empty challenger placeholders so you can test variations.

The draft also captures a benchmark snapshot of the brand's target ROAS/CPA and recent performance, used on the Review step.

<Warning>
  You can only seed from brands you have access to. Seeds from brands you can't access are rejected.
</Warning>

## Defaults applied to a new draft

A new draft pre-fills sensible defaults — a Sales objective, Advantage campaign budget, a starter daily budget, one ad set built around the seed audience (or a "Core audience"), and the brand's [launch defaults](/organizations/workspace-accounts#set-launch-defaults) for the pixel, page, and destination URLs. You can change all of it in the builder.