> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Step 1 — Campaign settings

> Set your objective, budget, naming, and destination.

The first step of the builder defines the campaign-level controls. Title: **Campaign Settings**.

## Launch target

Choose where this draft goes:

* **New campaign** — create a fresh campaign and set all the controls here.
* **Existing campaign** — attach this draft to a synced Meta campaign and inherit its campaign-level setup. When you choose this, the campaign-level fields below are hidden because they come from the existing campaign.

## Destination

* **Destination account** — the brand (read-only).
* **Meta ad account** — the linked Meta account, shown with its ID and currency. If none is linked, connect one before publishing.
* **Assigned reviewer** — (when your org has more than one member) who should review this draft.

<Tip>
  Budget currency, pixels, conversion events, and audiences are all validated against the connected Meta ad account. If the currency shows as unknown, resync the account.
</Tip>

## Campaign name

For new campaigns, set a **draft title** and a **naming template** built from tokens (Account, Objective, Audience, Date, Platform). A live preview shows the rendered name, and you can **Save as template**. See [Naming & tokens](/campaigns/naming-tokens).

## Objective

Pick one of three objectives:

| Objective   | Use it for                                      |
| ----------- | ----------------------------------------------- |
| **Leads**   | Instant forms or website contact flows.         |
| **Sales**   | Purchases or other website conversions.         |
| **Traffic** | Sending people to your website or landing page. |

## Special ad categories

Turn this on only if the campaign falls under Meta's restricted categories — **Housing**, **Employment**, **Financial**, or **Issues, elections or politics**. Choosing Issues/Elections/Politics requires selecting at least one country.

## Budget and delivery

* **Advantage campaign budget** — distribute budget across ad sets automatically (recommended; the dry run currently supports this mode).
* **Budget** — a **daily** or **lifetime** amount in your account currency.
* **Bid strategy** — **Highest volume** (recommended), **Cost per result goal**, or **Bid cap**.
* **Start date** (and **end date**, required for lifetime budgets).

<Note>
  Cost per result goal and Bid cap currently produce a blocker because the cap amount field isn't exposed yet. Use Highest volume for now.
</Note>

Once your campaign settings are valid, continue to [Ad sets](/campaigns/builder-ad-sets).