> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Plans & pricing

> Compare AdLoft plans, trials, and what's included on each.

AdLoft offers three plans, each with a **7-day free trial** and full platform access. Billing is per organization and managed by the **owner**.

## Plan comparison

|                      | **Hobby**            | **Pro**             | **Ultra**              |
| -------------------- | -------------------- | ------------------- | ---------------------- |
| Price                | **\$49/mo**          | **\$129/mo**        | **\$499/mo**           |
| Best for             | Testing the platform | Growing advertisers | Agencies & high volume |
| AI credits / month   | 200                  | 600                 | 2,000                  |
| Team members (seats) | 1                    | 2                   | 5                      |
| Ad accounts          | 1                    | 2                   | 7                      |
| Meta sync cadence    | Every 6 hours        | Every 3 hours       | Every hour             |
| Extra seats          | +\$20/member/mo      | +\$20/member/mo     | +\$20/member/mo        |
| Extra ad accounts    | +\$49/account/mo     | +\$49/account/mo    | +\$49/account/mo       |

<Info>
  **Pro** is the most popular plan. **Ultra** adds multi-brand workspace controls (create additional organizations) and priority support.
</Info>

## What every plan includes

* Winners Hub & Top Ads
* AI Insights
* AI Campaign Builder (AI Launch)
* Meta data sync
* Unlimited imports & launches
* Monthly AI credits

Pro and Ultra add custom AI avatars and a faster sync cadence. Ultra adds multi-brand workspace controls and priority support.

<Note>
  Some creative features (AI image/video ads, UGC avatars, ad clone) appear in the product as **coming soon** and aren't available on any plan yet.
</Note>

## Monthly vs. annual

Choose **monthly** or **annual** billing. Annual billing currently includes a promotional **30% discount** (through the end of August 2026). Annual plans grant credits monthly, at the same cadence as monthly plans.

## Trials

* Every plan starts with a **7-day free trial**.
* A payment method is collected at checkout. If no payment method is on file when the trial ends, the subscription cancels.
* During the trial your status is **Trialing**, which counts as full paid access.

## Start or change a plan

* Start a trial or change plans at `/pricing` (use **Change plan** from billing settings).
* Public pricing is at `/plans`.

<Warning>
  Choosing a plan and managing billing is **owner-only**. Other roles see a notice that billing is owner-managed.
</Warning>

See [Managing your subscription](/billing/subscription) for upgrades, downgrades, cancellation, and payment methods.