> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adloft.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Set up a run

> Every input in the AI Launch wizard — and what each option does.

The AI Launch setup is a three-step wizard. When you finish, AdLoft estimates the credit cost, charges it, and starts generating.

## Step 1 — Campaign setup

**Account & identity**

* **Ad account** — the brand to build for (defaults to your active brand).
* **Facebook page** — a synced Page used for delivery (required).

**Launch type**

* **New campaign** — create a fresh campaign with AI-generated ad sets.
* **Add to existing campaign** — coming soon.

**Destination**

* **Landing page URL** — the page AI analyzes and sends traffic to (required, public HTTP/HTTPS only). Pre-filled from your brand's launch defaults.

**Campaign settings**

* **Objective** — Leads (default), Sales, or Traffic.
* **Budget** — daily or lifetime, in your account currency (default 500). Lifetime budgets need an end date more than 24 hours out.

**Conversion tracking**

* **Meta Pixel** — a synced pixel (required).
* **Conversion event** — a standard Meta event (Purchase, Lead, CompleteRegistration, ViewContent, AddToCart, InitiateCheckout, Contact) or a custom conversion for the chosen pixel (default Lead).

## Step 2 — Targeting, creatives & copy

Three strategy selectors guide how much AI relies on your proven history versus generating fresh ideas:

**Targeting**

| Option                 | What it does                                   |
| ---------------------- | ---------------------------------------------- |
| Proven winners         | Uses only your top-performing audiences.       |
| Mix proven + new       | Anchors on proven audiences, tests new ones.   |
| Generate new (default) | Creates fresh audiences with mostly new ideas. |

**Creatives**

| Option                               | What it does                                                 |
| ------------------------------------ | ------------------------------------------------------------ |
| AI picks my proven winners (default) | Uses your top creative assets for this landing page.         |
| Generate new in Creative Studio      | Links out to create new creatives, then come back to launch. |

**Ad copy** — Proven winners, Mix, or Generate new, applied to headlines and primary text.

## Step 3 — AI strategy

* **Lookback window** — how far back AI looks at performance: 30, 60, 90 days (recommended), or all available data.
* **Custom instructions** — free-form guidance (up to 3,000 characters), e.g. "Only use lookalike audiences" or "Split test ages 25–40 vs 41–60".
* **Generate** — shows the estimated credit cost and your balance, then the **Generate campaign** button.

## Validation

AdLoft checks your inputs before generating. Common requirements:

* A valid, public landing page URL.
* A connected Meta ad account with a known currency (resync if unknown).
* A synced Facebook Page and pixel.
* A valid conversion event for that pixel.
* At least one creative asset in the brand.
* An end date for lifetime budgets.

<Note>
  You can start a limited number of runs in a short window. If you've generated several recently, wait a few minutes before trying again.
</Note>

When everything passes, AdLoft starts the run and opens the [generating screen](/ai-builder/runs).